Food delivery platform Zomato has issued a clarification after a screenshot of an alleged app notification linked to the viral “Rs 370 biryani” controversy gained traction on social media. The company said the notification was fake and was never created or sent by Zomato.
The viral screenshot carried the message, “Biryani bhejdu? Rs 370 ki hai bas,” referencing the controversy that has dominated online conversations over the past week. Responding to the circulating image, Zomato shared a statement on social media saying, “Biryani is dinner, not consent,” while distancing itself from the fabricated notification. The company added that the message did not originate from its platform.
The controversy traces its origins to a viral clip from comedian Pranit More’s stand-up show. In the video, an audience member referred to spending Rs 370 on a plate of biryani during a date and implied that the expenditure entitled him to something in return from the girl. The remark sparked widespread criticism online, with many social media users arguing that it promoted a transactional view of relationships and consent.
As the debate spread, memes, parody posts, brand references and edited screenshots began circulating across social media platforms. The fake Zomato notification emerged as one of the most widely shared pieces of content linked to the controversy, prompting the company to publicly clarify its position.
The phrase “Biryani is dinner, not consent” has since become a widely shared slogan online, with users, influencers and public figures using it to reinforce the message that paying for a meal does not create any entitlement or obligation. The discussion has expanded beyond the original clip to include broader conversations around dating culture, consent and online accountability.
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