ZOFF Foods has strengthened its association with Shilpa Shetty, marking nine consecutive years of her role as brand ambassador. The partnership has continued as the company has expanded its presence across e-commerce, quick commerce, and offline retail channels.
The association has been part of the brand’s long-term approach to building consumer trust and recall. Over the years, the collaboration has supported ZOFF Foods’ transition from a digital-first brand to a broader FMCG player, with a focus on quality and reliability in the spices and ready-to-cook segment.
The development has come as the company has entered an accelerated growth phase, supported by a $2 million Pre-Series B funding round led by JM Financial Private Equity, along with participation from Aman Gupta, Co-founder of boAt. The funding has been aimed at strengthening distribution, driving innovation, and expanding into newer markets.
“Our association with Shilpa Shetty has been built over nearly a decade of shared values and consumer trust. It has played a significant role in shaping our brand identity and strengthening consumer recall over the years. As we continue to build ZOFF Foods as a trusted household name, this partnership remains integral to our long-term brand-building efforts and our commitment to creating consistent, meaningful connections with consumers across India.”- Akash Agrawalla, Co-founder, ZOFF Foods
“Over the years, my association as a brand ambassador with ZOFF Foods has been rooted in a shared commitment to quality, purity, and authenticity; values that truly matter in today’s kitchens. What stands out is the brand’s focus on preserving the true integrity of spices, which resonates deeply with me both personally and as a consumer. At a time when people are becoming more mindful about what goes into their meals, this commitment makes a real difference. I’m delighted to continue this association and be part of ZOFF’s journey as it reaches more homes across India.”- Shilpa Shetty
“In a category driven by trust and familiarity, long-term associations matter. Our continued partnership with Shilpa Shetty reflects the consistency, credibility, and strong emotional connection we have built with consumers over the years. As we scale the brand across newer markets, this association reinforces our commitment to delivering quality, reliability, and a sense of familiarity that today’s consumers truly value.”- Ashish Agrawal, Co-founder, ZOFF Foods
