Yogesh Apte has joined Baroda BNP Paribas Mutual Fund as Head of Digital Business. In his new role, he will lead digital growth, strategy, and transformation initiatives for the mutual fund house.
He announced this move via a LinkedIn post.
Prior to this, he served as Growth & Digital Marketer at DSP Mutual Fund from 2022 to 2025, where he drove digital marketing strategy, campaign optimisation, and customer acquisition across digital assets.
From 2021 to 2022, Apte worked with Cognizant as Lead Consultant – Insurance, where he developed embedded insurance and digital marketing strategies for leading life and general insurance clients.
Earlier, he was Senior Manager – Digital Marketing (Bancassurance) at AU Small Finance Bank in 2021, leading brand and co-branding campaigns, digital acquisition, and customer engagement initiatives.
Before that, Apte held the position of Lead – Digital Marketing at Liberty General Insurance from 2017 to 2021, where he managed digital product launches, direct-to-consumer business growth, and end-to-end media performance.
Between 2017 and 2017, he worked as Digital Marketing Analyst at Birla Edutech, where he focused on strategic planning and execution of digital initiatives, social media management, and SEO/SEM campaigns.
He also founded Booming Digital in 2015, a digital marketing agency specialising in leveraging emerging technologies and platforms to enhance client visibility and engagement.
