Guest Post by Anmol S Kohli– Projects Manager, Marketer Stop
Digital Marketing is not as simple as it sounds. With ever-changing trends and web crawling algorithms, the learning never seems to stop. Every day brings in new learning in this field, and having your own company is icing on the cake, for people who thrive on learning.
As an entrepreneur owning a Digital Marketing Agency in Delhi – the heart of India, I believe, I am qualified to answer this question. I strongly believe for a fact that a Digital Marketing Agency should aim at simplifying marketing for you i.e., our clients. Building such a company poses its own unique challenges. Three most common challenges faced are:
Gaining a strong client base:
Whether it’s a start-up or a well-established flourishing business, everybody depends on clients. And acquiring a solid and loyal client base is the toughest of all the hurdles one has to cross. Gaining clients’ trust is sometimes as hard as mining diamonds from the depths of the earth. But once gained, it lasts forever.
There is no hard and fast rule on gaining and building upon the trust. The efforts and the hard work you put in to ensure that the clients get the sweetest of the deals, packaged in an earnest and honest way, takes you a long way in building the relationships.
Building a Strong Team:
A company is as strong and as valuable as its team. Choosing the team that
- resonates with your ideas and builds on them,
- guides you to choose the best path,
- keeps learning as its priority without compromising on deadlines,
- offers out-of-the-box solutions to the toughest of the problems,
- And helps you through thick and thin times,
are hard to build. Identifying the resources based on their knowledge and commitment is half the job done. Once you have a dedicated team you can bank upon, well, let alone running a company even navigating the oceans also feels like a breeze through.
Surviving the Competition:
This is another major hurdle to cross. With easy access to learning and the spark of entrepreneurship ignited in minds, there are a lot of companies that come up claiming to be the best digital marketing company out there. There are companies that offer deals at half the prices we are working on and maybe with good results too. But how authentic they truly are is marked by surviving the test of time.
Gaining an edge over your competitions lies in your confidence and self-belief. When you can help your client see through your solid, logical and irrefutable answers to your strategies and costing, and get a confirming nod for the business, that’s when you know you have hit the bull’s eye and survives the competition.
There are many more challenges that come along the way and it’s not easy to establish yourself as a brand. The hard work and the sacrifices that go into building it is what makes the journey truly remarkable. Each hurdle when crossed, gives you learning of a lifetime. It helps you face the harsh realities of the world and exposes its beauty at the same time. But what you to wish to focus on – is what determines how well your business thrives and flourishes.
