Virgin Music Group, one of the world’s leading partners to independent artists, labels and entrepreneurs, has entered in a strategic long-term agreement with digital entertainment company- Hungama Digital Media to expand the reach of latter’s extensive music catalogue, including SVF, Grassroute, OTV and numerous film soundtracks to markets through its global distribution network.
Through this alliance, Virgin Music Group, in turn, will tap Hungama’s substantial user base and regional expertise and deepen its presence in India’s regional music scene as well as offer both companies a unique opportunity to leverage their strengths and deliver exceptional experiences to music fans worldwide.
Furthermore, the collaboration also brings forth opportunities which would showcase undiscovered music to global audiences as well as the expansion of the channels of distribution and enhance the way music is consumed while working towards creating impact for Indian music culture in the global music landscape.
Commenting on the development, Amit Sharma, Country Manager of India for Virgin Music Group, said, “We are immensely proud to announce this important partnership with Hungama. This collaboration will expand our reach in India and enable their songs to reach new global audiences, supporting our commitment to artist empowerment and innovation. Through this venture, we aim to bring a diverse range of music to new audiences, while Hungama’s expansive network will enable us to unlock incredible new opportunities for our artists.”
To this, Siddhartha Roy, CEO, Hungama Digital Media Entertainment, added, “Our partnership with Virgin Music Group marks a significant milestone in taking Indian regional music to global audiences. By tapping into Virgin’s extensive network, we’re providing our artists and labels with unparalleled exposure, helping them reach new markets and unlock fresh growth opportunities. It’s an exciting time for Indian music, and we’re proud to lead this global expansion.”
