Rebranding stories are one which are always full of intrigue and ofcourse, render an entirely fresh perspective on any brand’s communication. Same goes for Vega, the Head-To-Toe grooming brand which recently unveiled its brand-new logo that fits well in line with the kind of communication the brand has been establishing on its social media handles and VEGA official website.
Set in a turquoise blue color, this all-encompassing logo represents an all-inclusive vibe that does a very good job at being woke in the new age. And in order to show dual characteristics of being brave and confident as well as being humble and gentle, the shape highlights a particular sharpness that is yet well-rounded.
The new age kinetic topography video which reveals the logo on the social media handles of the brand manifesto celebrates the brand’s inherent manifesto of being ‘Befikar!’ The video beautifully captures the true essence of the brand’s vision and the meaning behind the fresh logo which reflects the brand’s stance and attitude.
Grooming yourself in order to look confident and of course, highlighting the firm qualities that you represent has become a need more than a want in this fast-paced world. Vega, in this release video highlights these aspects and incorporates a narrative which showcases the importance of styling and grooming oneself. A narrative which perfectly defines how your personality is depicted through the efforts you take into styling and grooming yourself. It also represents how becoming comfortable in your skin becomes possible once you feel confident in yourself. The brand through this unveiling tries to communicate its evolving persona that is also being witnessed in their product line. With Gen Z and Millennials being the target audience, Vega has swiftly kept in mind the representation ofself-love that this audience seeks and built the logo which brilliantly captures their true essence.
Vega CMO Eiti Singhal recently expressed her thoughts on the same saying, “For 20 years it’s been our passion to fuel the wings of styling and grooming lovers with nothing but the best. Now, it was time for us to extend our creativity further and, enter the realm of an evolving cultural diaspora that believes in Today instead of Tomorrow, Self-Love instead of Validation and Inclusion instead of Barriers. We as a brand want to create a positive difference in the lives of people and wish to deliver value to the next gen styling & grooming experience of the consumer. Our new logo encompasses the brand’s decades-old ethos and values but at the same time can be identified as premium, new age, innovative, caring, and stylish. This change also marks the recent launch of our new vertical, VEGA Professional, crafted for salon professionals and stylists.”
It’s safe to say that with changing times, brands are becoming more and more conscious of their messaging and Vega’s move of launching a new logo is definitely a step in the right direction. This brand logo defines their ethos in the most ardent manner and communicates their vision for the growth of the brand in the years to come. A brand that can be identified as a trend-setter- it is also one which wittily communicates to new and evolved audiences in the most engaging manner and we’re most certainly, here for it!
