Parinda Singh has joined Sony Pictures networks India (SPNI) as Head of Marketing- Hindi Movies Cluster and Sony Marathi.
She announced the same on LinkedIn.
Previously, she was working as a freelance marketing consultant for nearly six years, between June 2019 and January 2025. Before that, Singh served as Consultant- OTT Marketing at Initiative- Amazon Prime Video, from April 2023 to January 2024.
Between April 2022 and March 2023, she served as Consultant at Bennett Coleman and Company (The Times of India). Before that, she served as Vice President- Marketing at Zee Entertainment Enterprises, from December 2018 to April 2019.
Prior to that, Singh was associated with Star TV Network for over six years. She joined the company in May 2012 as Marketing Head for Life OK. Later, she was elevated to Marketing Head, Hindi Movies Cluster- Star Gold, Movies OK, Star Gold HD, Star Gold Select HD. In March 2017 she was promoted to the role of Marketing Head, Star Utsav.
In the past, she was also associated with Imagine TV, Turner General Entertainment Networks; Zoom TV; Lowe Lintas; Mudra Communications and FCB Ulka.
