Nupur Sarda has joined Forest Essentials, a luxury Indian beauty and skincare brand, as Head of Retail Marketing. In her new role, she will oversee retail marketing initiatives, in-store campaigns, and customer engagement strategies across the brand’s network of stores.
She announced this move via a LinkedIn post.
Prior to this, she served as Head of PR, Influencer Marketing & Social Media at VAHDAM India from 2022 to 2024, where she led brand communications, influencer strategy, and social media campaigns. Before that, she was PR & Brand Marketing Manager at VAHDAM India from 2020 to 2021, focusing on integrated marketing and brand positioning.
From 2017 to 2019, she was Customer Experience & Marketing Manager at VAHDAM India, responsible for customer engagement, loyalty programs, and marketing campaigns.
Earlier, she worked as Senior Marketing Consultant at nearbuy.com (formerly Groupon India) from 2015 to 2017, handling local marketing campaigns and customer engagement initiatives.
Between 2014 and 2015, she was Wealth Manager at ICICI Bank, managing client portfolios and financial advisory services.
