One of the leading hair care innovation brands in India, TRESemmé has onboarded Bollywood actress and style icon, Ananya Panday, as its latest brand ambassador.

As per the brand, Panday with her youthful charm, trendsetting style, and impeccable beauty, epitomizes the modern woman who embraces confidence and glamour in every aspect of her life and joins Kiara Advani in the TRESemmé family.

As the newest face of TRESemmé, Panday will bring her signature flair and salon-expertise to inspire millions of young women across India to explore and experiment with their hair.

To kick off the partnership, TRESemmé will also launch a series of TV and digital campaigns featuring Panday and showcasing the latest hair trends, styling tutorials, and behind-the-scenes glimpses into the celeb’s glamorous life.

Commenting on the new brand ambassador appointment, Harman Dhillon, Executive Director, Beauty & Wellbeing, Hindustan Unilever, said, “We are thrilled to welcome Ananya Panday to the TRESemmé family. Ananya embodies the spirit of the modern woman who is bold, confident, and aspirational. We strongly believe she is the perfect fit for Brand TRESemmé which has always helped women look and feel her best, every day, not just salon days. She will inspire our consumers to embrace their individuality and express themselves through their hair.”

To this, Panday also added, “I am excited to join forces with TRESemmé, a brand that celebrates self-expression and empowers women to master their own look and style. As someone who loves experimenting with hairstyles and exploring different looks, I can’t wait to share my favorite TRESemmé products and salon-inspired styling secrets with my fans.”