One of India’s leading digital-first creative agency, Tonic Worldwide, has bagged the digital mandate of the parent company of Daawat, Royal, Kari Kari, Ecolife and more- LT Foods after a competitive multi-agency pitch.
The account will be managed by the agency’s Delhi Office.
This development marks the inaugural foray of over 70 years old leading Indian-origin global FMCG company into digital communication.
As part of managing the digital mandate of LT Foods, Tonic Worldwide will be involved in developing robust digital strategies to help grow the digital identity of the corporate brand.
Speaking on the account win, Sudish Balan, Co-founder and Chief Creative Officer, Tonic Worldwide, said, “We are glad to have LT foods as part of our portfolio. Their consumer brands like Daawat Basmati Rice are iconic household names and amplifying the equity for the corporate brand that owns such brands shall be both exciting and challenging. Leveraging Tonic’s expertise in managing some of India’s leading brands in the F&B category as well as corporate brands, we aim building the brand on social along with crafting exciting campaigns to position LT foods at the forefront as a leading corporate brand.”
To this, Monika C. Jaggia, Vice President, LT Foods, said, “We are thrilled to announce that we have chosen Tonic Worldwide to drive the Social Media Marketing initiatives of LT Foods. As we embark on our inaugural journey into digital communication, Tonic Worldwide’s innovative strategies will be instrumental in positioning LT Foods effectively among our target audience, enhancing engagement, and establishing a strong brand recall. We are confident that their expertise will significantly contribute to achieving our digital objectives.”
