A logo is an important part in designing and packaging. It is not a good strategy to change the logo of your company multiple times as the audience recognises your brand with the help of logo.
If you look at the logo of popular companies you can find some factors which make them catch the interest of audience. Here we are sharing some tips for making a professional looking logo.
1. Use colour psychology
Colours should be picked very carefully depending on the industry of your business. it is recommended to use red and yellow colour for the food industry and blue for a finance related work. You can observe the colours other successful companies have used.
2. Keep it simple
Never try to make a logo look too complex in the pursuit of making it trendy. Simplicity can never become boring especially in the field of designing.
3. Be original
One mistake most people do in starting days that they try to copy famous logos and forget that concept that your idea should be unique and original.
4. Use the negative space
The best logos never ignore negative space, keep looking for ideas by which you can deliver something extra through negative space. The arrow present in FedEx logo is one example that can inspire you for the same.
5. Use a sense of motion
If you can create a sense of motion in your logo, it can do wonders to the effect that your logo can generate. It is very important in logos which have mascots such as Twitter that used the bird logo perfectly to create a forward sense of motion.
6. Market testing
Testing can help you remove a lot of flaws that you don’t see in your logo. Take the feedback of the people seriously as they are the ones who actually look at your logo with a sense of improvement.
7. Make a tagline
A simple logo with a meaningful tagline presenting the idea of your brand is a perfect combination. A tagline can help you communicate your service, uniqueness in a very professional looking way.
We hope these logo making tips can help you and we suggest you to always hire a professional as professionalism pays if we consider the future of a business.