Tilt Brand Solutions has appointed Sandeep Nair as Executive Vice President & Head of Consulting to lead and scale ConsulT, its specialised brand consulting division. Positioned as the strategic front-end of the agency, ConsulT will offer expertise across growth strategy, brand strategy, portfolio and architecture, and brand identity systems, supporting businesses at various stages of transformation and growth.
Nair brings over 16 years of experience across India, the UK and APAC, having held leadership roles at P&G, Reckitt Benckiser, Tata Consumer Products and Swiggy. Prior to joining Tilt, he served as Co-Founder and Chief Strategy Officer at brand strategy consultancy David & Who.
Speaking on the appointment, Joseph (Joe) George, Chairman & CEO, Tilt Brand Solutions, said, “Tilt has been a brand-first communication agency since the very start of its journey, eight years ago; and so this offering is a natural extension of our strengths and interests. As businesses face increasing complexity, ConsulT will endeavour to help brands connect strategy, culture, innovation, and growth with greater clarity and conviction. Sandeep has just the right mix of experience, expertise, and personality to lead this.”
Sandeep Nair said, “What excites me about ConsulT is its premise: that the right brand system can play a disproportionate role in shaping the pace, trajectory, and longevity of business success. Our ambition at ConsulT is to help clients turn business goals into clear brand choices and connect those choices to growth.
