Thermocool Home Appliances has onboarded Bollywood actor Saif Ali Khan as its brand ambassador. Saif will lead Thermocool’s Cooler brand division.
With this association, Saif Ali Khan will represent Thermocool’s portfolio of cooling products, such as desert air coolers, room coolers, and portable coolers. The collaboration will include consumer promotions, digital content, and brand activations. The initiative aims to reach customers across the country, especially during summer when cooling appliances are in demand.
Thermocool Home Appliances has positioned itself as a brand offering advanced cooling technology and user-friendly design. Its focus on innovation, quality, and customer satisfaction has made it a preferred choice in Indian homes.
With Saif Ali Khan as brand ambassador, Thermocool will highlight style, comfort, and performance across its cooling product range. The campaign will run across media channels, combining celebrity presence with its cooling solutions.
Rajeev Kumar Gupta, Managing Director, Thermocool Home Appliances, added, “This collaboration is a strategic milestone in Thermocool’s brand evolution. Saif Ali Khan plays an important role in the minds of the modern Indian consumer who appreciates both utility and style. His partnership brings a renewed energy to our brand communications and restates our commitment to providing cooling solutions that are high-performance, aspirational, and design-centric.”
Tushar Gupta, Director of Operations, Thermocool Home Appliances, added further, “We are delighted to welcome Saif Ali Khan, whose versatility, charm, and credibility as a performer perfectly embody our core values of our brand. His two-year association with Thermocool will not only enhance our brand’s connection with consumers but also solidify our position as the preferred choice in a highly competitive market. Through this collaboration, we continue to be committed to providing high-quality, innovative, and trendy cooling products that meet the changing demands of today’s homes.”
Tanuj Gupta, Director Sales & Marketing, Thermocool Home Appliances, stated, “The consumer of today appreciates functionality as much as aesthetics and looks for products that provide performance without compromise on design. Saif Ali Khan, with his ageless charm, versatile character, and generation-strong connection, embodies the intersection of style and substance perfectly. His credibility and aspirational value make him perfect for our brand philosophy. We believe his association will further strengthen Thermocool’s position as India’s destination brand for efficient, modern cooling solutions that cater to the evolving tastes of contemporary households.”
