After being associated with The Womb for the past eight years, Suyash Khabya has now been elevated to the role of Chief Creative Officer.
Founded by Kawal Shoor and Navin Talreja, The Womb is currently in its transformation phase to become The Womb 2.0 and is currently being helmed by its recently appointed CEO- Anurag Gupta.
Having joined eight years back, Khabya who believes that he’s a jack of all trades and master of none, has zigzagged his way through the ad world by working in renowned creative powerhouses such as Bates, BBH and Ogilvy and has even written a couple of TV serials and an OTT show.
Sharing his excitement on the new role, Khabya, Chief Creative Officer, The Womb, said, “The Womb is home. Not once in the last 8 years did I think of looking anywhere else because since Day 1, The Womb has stood strong on some principles I totally identify with– No Pitch, No speculative work, No ‘Forced Purpose’ to win awards. In a world of network agencies and even newer independent agencies, Navin and Kawal have stuck to their guns and that’s fab!”
“At The Womb, we aren’t slaves of an idea, we are its mother. We give birth an idea, we nurture it and when required we also turn into Durga Maa to protect it. Because, it’s very easy to give in. As passionate creatives, it’s important to hold ground. And yes, we do all this keeping the client’s ‘business’ as the north star. I also believe that the world needs more insanity, more laughs…this was the space advertising gave up to stand-up comics, influencers, reels and went on the path of ‘higher purpose’, we need more humour back in advertising,” he added.
Sharing his vision of leading the creative agency alongside CEO- Anurag Gupta, he stated, “My agenda for my creative team is to do more unexpected kind of work and ideas that have got new-age imbibed in them. In a cluttered media mix, ideas need an X factor for them to be unignorable. We need more of those.”
Commenting on Khabya’s elevation, Navin Talreja and Kawal Shoor, Founders, The Womb, said, “We couldn’t be more thrilled about Suyash leading our creative charge. He has been part of The Womb for the last 8 years. He has helped build the creative culture of ‘Simple Yet Unignorable’ work that we believe in.”
“His quirky charm and unmatched creativity are exactly what we need,” the duo added.
