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    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

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Home Campaigns

The LEGO® Group Is Back With The Second Year Of The LEGO® Collectors’ Week In The Month Of MAY

Who said PLAY was meant for only kids? In a bid to make PLAY an essential part of the lives of Indian adults, the LEGO® Group is back with the second year of the LEGO® Collectors’ Week in the month of May

Shubham Sachdeva by Shubham Sachdeva
May 7, 2024
in Campaigns, What’s Buzzing
A A

Adults these days lead extremely stressful and busy lives! Amidst the chaos & hustle of daily lives, we often forget to find moments of relaxation & joy; especially to pursue one’s hobbies and passions! This relentless pursuit of professional goals without enough me-time, can often lead to exhaustion and burn-out!

The solution is something extremely familiar! Something we’ve all been doing ever since we were kids – but at some point in our lives decide to give up on – PLAY! More and more studies have shown that PLAY and especially PLAY with LEGO® Bricks – can help achieve mindfulness, reduce stress, get you into a zone of joyful focus & help in bonding with friends & loved one’s while also forming stronger social connections!

To help facilitate and add more play to the lives of adults – the LEGO® Group is back with second year of the LEGO® Collectors’ Week in May. This year, to showcase the authentic joy & happiness of building – the LEGO® Group also released 3 Master films – shot with REAL LIFE ADULT LEGO® FANS & Collectors’ from India – Educator Ms. Jayalakshmi Vaidyanathan, AIRLINE Pilot Mr. Vimal Sasidharan & Doctor Vishnu Manohar who collectively own over 100 LEGO® Sets!

Live on Amazon.in, Flipkart, Toycra & Hamleys – the LEGO® Collectors’ Week will also SPOTLIGHT some of the most AWAITED NEW LAUNCHES in INDIA like the 42171 Formula 1 Mercedes AMG, 76429 The Harry Potter TALKING SORTING Hat, 75275 The STAR WARS 25th Anniversary Millenium Falcon & more!

That’s not all – some of the most exciting International Bestsellers like the 10323 PAC MAN Arcade, the 10316 Lord of the Rings Rivendell, 71043 Hogwarts Castle or 76262 Captain America’s Shield & many more awesome sets will be on never seen before insane deals!
Live between 2nd to 18th May on Amazon.in, Flipkart.com, Hamleys.in & Toycra.com – there’s something for everyone!

So, whether you’re a fan of SUPERCARS (The Formula 1 & Hypercar collection); MARVEL Superheroes (Daily Bugle, Amazing Spiderman Pop Art, Infinity Gauntlet); SUPERBIKES (BMW RR & YAMAHA MT); Art & Décor (Hokusai’s Great Wave, Vincent Van Gogh’s Starry Night, LEGO® Botanicals); Star Wars (R2 D2, Invisible Hand Space Ship) or Harry Potter (Hogwarts Express, Hogsmeade Station) – get ready to BUILD WHAT YOU LOVE!
Oh & Get up to 50% Off on your favorite LEGO® Sets only during LEGO® Collectors’ Week!
(Offers valid ONLY till stocks last – So, Hurry!)

Click here to check them out.

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