Siddharth Subramanian has stepped into the role of Director – Marketing | Digital Commerce at The Coca-Cola Company, marking a significant move in his career across FMCG and digital-led commerce. In his new role, he will be responsible for driving digital commerce strategy and strengthening Coca-Cola’s marketing interventions across evolving online and omnichannel ecosystems.
Prior to this, Subramanian served as Digital Commerce Lead at The Coca-Cola Company from May 2024 to May 2026, where he played a key role in scaling the company’s digital commerce initiatives.
Before Coca-Cola, he was with Flipkart, where he held multiple leadership roles. He worked as Associate Director – P&L Head North | Flipkart Grocery from October 2023 to May 2024, overseeing business performance for the region. Prior to that, he was Senior Manager II – National Accounts Lead | Flipkart Grocery from March 2022 to October 2023, managing key national partnerships. He also served as Sell Head: FMCG Foods | Flipkart Wholesale from July 2020 to March 2022, driving category growth and seller ecosystems.
Earlier in his career, Subramanian was associated with Godrej Consumer Products Limited, where he held multiple sales roles. He worked as Area Sales Manager – Chennai Metro from November 2016 to March 2018, alongside a parallel stint as Area Sales Manager – Madurai during the same period. He began his journey there as Manager (Designate) – Sales and Marketing from June 2016 to October 2016.
With a strong foundation across FMCG, e-commerce, and digital commerce, Subramanian brings deep expertise in sales strategy, category management, and omnichannel growth.
