The Advertising Club has announced the opening of entries for the 57th edition of the ABBY Awards 2026 Powered by The One Club | The One Show. The awards have been scheduled to take place at Goafest 2026 and have marked the next edition of the industry platform recognising work from India and Southeast Asia.
The Advertising Club has unveiled the timelines and eligibility criteria for the awards, with entries having opened on February 02, 2026. The awards have invited professionals from the creative and media industries to submit work executed between April 01, 2025, and February 28, 2026, across Media, Creative, and Broadcaster & Publisher categories. Submissions across all categories have been open until March 2, 2026.
The ABBY Awards 2026 have continued their partnership with The One Club, aligning the awards with global evaluation standards. The judging process has been positioned as industry-led, with senior professionals participating across stages, and increased client involvement having been expected during evaluation.
Speaking on the announcement, Ajay Kakar, Chairperson, ABBY Awards 2026, said, “The ABBY Awards have evolved into a strong platform for recognising creative and marketing excellence from our region. Our partnership with The One Club is an important step forward in taking this work to a global stage, giving it greater visibility and recognition beyond local markets. This year, the ABBYs are being reimagined in close collaboration with industry leaders and creative giants, with greater client involvement and an exceptional line-up of jury chairs expected. We look forward to continuing this collaboration and further strengthening the opportunities for talent and ideas from Southeast Asia to be seen and celebrated worldwide.”
