DRRK Foods, a producer of basmati rice, has announced a strategic partnership with the digital marketing agency, Team Pumpkin. As part of the collaboration, Team Pumpkin will handle social media management for Crown Rice, ensuring consistent brand messaging and engagement with consumers.
This collaboration aims to strengthen the digital presence of DRRK Foods’ flagship brand, Crown Rice. The account will be handled by the agency’s team based out of Gurgaon.
Team Pumpkin will oversee digital marketing efforts across various channels. By leveraging data-driven strategies and creative solutions, they aim to drive brand awareness and growth for Crown Rice.
Commenting on the collaboration, Amit Marwaha, Managing Director at DRRK Foods, said, “We are excited to embark on this journey with our digital marketing partner.”
Vikram Marwaha, Joint Managing Director at DRRK Foods, mentioned, “Our goal is to enhance the visibility and engagement of Crown Rice, solidifying its position as a leading choice for the consumers. This collaboration is expected to enhance the positioning of Crown Rice.”
“With its success in the market, Crown Rice has proven itself as a top choice for premium basmati rice. Now, we are looking to build on that success by boosting its visibility and engagement. We have high expectations from our digital partners to help us achieve this goal. Together, we aim to solidify Crown Rice’s position even further and ensure it remains a preferred brand for consumers,” he added.
Swati Nathani, Co-founder of Team Pumpkin, said, “We are truly excited about our partnership with Crown Rice. As a leading digital marketing agency, we understand the importance of innovation and excellence in today’s competitive landscape. Crown Rice’s dedication to quality and 5 decades of experience in paddy sourcing, aligns perfectly with our values at Team Pumpkin. Together, we are confident that our collaborative efforts will not only elevate the Crown Rice brand but also set new standards of success in the market.”
