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Moloco Partners With KRAFTON To Drive CookieRun India’s Success With CTV Advertising On LG Channels

Omnicom Pursues CCI Approval For Interpublic Group Acquisition

NP Digital India Appoints Venkata Gavaskar Dontha As Head- Digital Operations

Kyoorius Creative Awards Expands Into South Asia; Invites Entries From Across The Region

FCB India Wins Creative Mandate For Digestive Health Major- Dulcoflex

Dentsu India Appoints Devang Shah & Hemant Kshirsagar As CBOs Of Its CXM Practice

AnyMind Group To Provide Reserved Ad Inventory As It Becomes YouTube Partner Sales Program Partner

Harshil & Sohil Karia Purchase Akshay Gurnani’s Shares As He Quits Schbang After 10 Years

Collective Artists Network’s CRO Sudeep Subash Assumes Additional Role As Big Bang Social’s New CEO
Marketing

The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

Chivas Regal Onboards Charles Leclerc As Global Brand Ambassador

Mashroo Onboards Cricketers Sarfaraz Khan, Musheer Khan, Sikandar Raza & Music Duo Danish & Dawar As Brand Ambassadors

Levi’s Ropes In Diljit Dosanjh As Global Brand Ambassador

Paisabazaar CEO Naveen Kukreja Steps Down, Santosh Agarwal To Take Over

Brands Are Becoming More Ethical In How They Regulate Themselves: Parthasarathy Mandayam

Gulf Oil Lubricants India Appoints Aarthy Sridhar As Chief Marketing Officer

Atlys Appoints Abhishek Mudgal As Head Of Brand & Content

Neha Bareja Joins ACKO Drive As Head Of Marketing
Media

My11Circle Partners With JioStar As Co-Presenting Partner For Tata IPL Digital Streaming

Vikram Solar Partners With Kolkata Knight Riders For IPL 2025

Bharti Airtel Confirms Discussions With Tata Group To Merge Their DTH Business

TV Today To Sell FM Radio Business To Creative Channel For Rs 20 Cr By Jan 2026

JioHotstar To Live Stream 20 Aartis From All Jyotirlingas, Isha Foundation & The Art Of Living Events On Mahashivratri

JioHotstar A Game-Changer For India’s OTT Landscape & Advertisers

Crossing Line Of Creative Freedom Can Lead To Negative Viewer Experiences & Pose Risks To Advertisers: Kevin Vaz

PVR INOX & JioStar Team Up To Bring ICC Champions Trophy 2025 To The Big Screen

Netflix India Appoints Aneesha Mukhopadhaya As Consumer Insights Lead
Business

HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role

India-Founded Internet Browser Veera Goes Global, Now Available In 100+ Countries

Mirum India’s Mihir Karkare, Sanjay Mehta & Hareesh Tibrewala Reunite To Build Meru Life

Head Digital Works Strengthens Its Online Poker Footprint In India With Adda52 Acquisition

Curefit’s Former Business Head- Play & CHRO Chanakya Gupta Joins Tuco Kids As Co-Founder

Life Comes Full Circle For Sirona Founders As They Buy Back Company From The Good Glamm Group

Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

Esports and Gaming Major S8UL Rebrands As S∞UL To Celebrate Infinite Love Of Gaming
What’s Buzzing

Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’

What Indian A&M, Tech & M&E Industry Want From Nirmala Sitharaman’s Upcoming Union Budget

Patriotism Meets Creativity As Brands Turn Republic Day Into A Storytelling Canvas

Auto Expo 2025: Tata Motors’ Commercial Vehicles Lineup Is Built For A Sustainable Future

From Greek God To Brand Boss: Hrithik Roshan’s Endorsement Journey As He Turns 51
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

Is SEO Dead Due To The Rise Of AI Search?

Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

AI, Authenticity, Attention: The New Rules of Content in 2025

The Agency Business Dilemma: Navigating Talent Challenges

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Tag: ikea

IKEA Turns Printing Mistake Into 'Limited Edition Products'

Marketing

IKEA Turns Printing Mistake Into ‘Limited Edition Products’

by Shubham Sachdeva

February 20, 2021

A lot of times marketing agencies and brands find themselves in a difficult situation when there ...

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Editorial Opinions

Ad Wars: 5 Iconic Battles Of Brand Rivalries

by Surabhi Kedia

January 4, 2020

Have you ever thought about the change in various scenarios around the world over the centuries? ...

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