Swish has appointed Anant Rastogi as its Head of Brand, strengthening its marketing leadership as the company looks to build its brand presence and consumer engagement. He announced the new role via his LinkedIn.
Rastogi joins from Zepto, where he spent more than four years across multiple brand leadership roles. Most recently, he served as Senior Director – Brand from October 2024 to October 2025, following his tenure as Director – Brand Marketing from October 2023 to October 2024 and Associate Director – Brand Marketing from April 2022 to October 2023.
Before joining Zepto, Rastogi worked at Tata Consumer Products, where he served as Associate Manager – Channel Development from April 2021 to August 2021, after beginning his journey with the company as a Management Trainee from June 2020 to April 2021.
Earlier in his career, he worked as a Marketing Analyst at Searce Inc from May 2019 to June 2019. Rastogi also spent over two years at IndiaMART InterMESH, serving as Assistant Brand Manager from May 2016 to July 2017 and Senior Brand Executive from May 2015 to April 2016.
