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Swiggy’s ‘Toing’ Launched In Delhi-NCR With Zeo-Fee Model

The budget focused food delivery platform enters Delhi-NCR as part of its rapid multi city expansion, aiming to attract Gen Z and value conscious users with lowest price guarantees, zero extra fees, strong restaurant partnerships, and a growing presence across key student driven markets.

MM Desk by MM Desk
February 25, 2026
in Marketing
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Swiggy’s ‘Toing’ Launched In Delhi-NCR With Zeo-Fee Model

Swiggy’s Toing, betting on zero-fee model, has been launched in Delhi-NCR region. Customers across Delhi, Gurugram, Noida, Faridabad, and Ghaziabad can now use the platform to order meals from their favourite restaurants at an ‘affordable’ price.

Over the past six months, the app has expanded rapidly and is now available in eleven cities across India, including Pune, Agra, and Nagpur.

According to the company, Toing stands out for its focus on offering the lowest prices on food and beverages. It claims that prices on the app match or are lower than those listed on restaurant menus, while also not charging additional platform or packaging fees.

The company added that this pricing approach makes the app an affordable food delivery option, with users able to order items such as biryani, burgers, and bowls starting below Rs 99.

Toing first launched in Pune in the second half of 2025, where its low price model quickly gained popularity among university students and young professionals. This early traction supported the app’s expansion into new cities.

With its launch in Delhi-NCR, users can now order from well known restaurants such as Punjabi Anghithi, Bikanervala, La Pinoz Pizza, and KFC, with menu options ranging from North Indian and Chinese dishes to pizzas, momos, and desserts.

The app has already crossed more than one million downloads across India and holds an average user rating of 4.5 stars. With its focus on affordable and reliable everyday meals, Toing is quickly emerging as a preferred choice for budget conscious users.

Speaking on the expansion, Sidharth Bhakoo, Chief Business Officer, Toing said, “Toing is creating a new category of food customers targeting the Gen Z, college goers and the value conscious customers and it guarantees lowest prices to its customers.”

“Recently, we launched Toing in 3 key educational hubs-Guwahati, Nashik and Nagpur. This expansion reflects both the strength of the value proposition and our commitment to serve the evolving needs of young consumers. Delhi NCR has a large base of Gen Z and college goers and hence, offers the perfect landscape for Toing.” he added.

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