Swiggy has entered the gifting space with a new category called Giftables. This category is aimed at helping users find personalized gifts for various occasions and relationships.
Designed to simplify both last-minute and planned gifting. It includes curated options across categories like chocolates, cakes, flowers, electronics, jewellery, toys, and more. The service is available on the Swiggy app, currently live in Bangalore, with plans to expand to Mumbai, Delhi, and other major cities soon.
Finding a gift quickly whether for a forgotten birthday, a last-minute event, or an unplanned visit can be difficult. Many people either don’t know what to gift or end up using multiple platforms to put something together. Giftables aims to simplify this by letting users find and combine quality gift options in one place. Users can browse by occasion, recipient, or category. Soon, an AI-powered gifting chatbot will also be available to give personalized suggestions based on the occasion or the recipient’s personality traits like being health-conscious, outgoing, fashion-focused, or elegant.
One key feature of Giftables is that users can personalize combinations like pairing a cake from a favourite bakery with flowers, or combining sweets with perfume, or cupcakes with toys. This removes the need to place separate orders from food delivery and Instamart. The interface is simple and easy to use. Deliveries can be made either to the person gifting or directly to the recipient, typically within 10 to 60 minutes.
On the launch of Giftables, Phani Kishan, Co-Founder and Chief Growth Officer, Swiggy, said, “At Swiggy, our vision is to offer unparalleled convenience to our customers. With Giftables, we’re solving a real consumer pain point. Gifting is often last-minute and full of uncertainty. With Giftables on Swiggy, users get curated, high-quality options delivered in under an hour. No more juggling platforms or settling for uninspired gifts.Launched just in time for the year-end festive season, Giftables is designed to take the stress out of gifting while keeping the gesture personal. Whether you’re sending a surprise to a sibling across the city or walking into a gathering at the last minute, Giftables ensures you never show up empty- handed.”
