After being associated with Swiggy as Senior Manager- Ads Monetization for more than a year, Himanshu Mendiratta has now been elevated to the role of General Manager- Ads Monetization and Sponsorship.
He joined Swiggy in November 2021 as Senior Manager- Planning and Performance and was elevated to the role of Senior Manager- Ads Monetization in January 2023.
Prior to Swiggy, he was associated with Vedantu’s Planning and Operations- Engagement Products from July 2020 to November 2021 wherein he planned and scales the LIVE class funnel, managed the supply side of K12 BAU and owned the customer journey of Vedantu Flagship Product.
Before that he was the Program Manager- Category and Revenue at Ola (ANI Technologies) from October 2019 to July 2020. During this time, he took care of the GTM Strategy of new category launch at Ola and processed mapping of customer lifecycle from lead generation to final product delivery and post-sales service strategy amongst others.
Previously, Mendiratta served the role of Program Manager- CXO Office at OYO from January 2019 to October 2019 and Consultant at HCL Technologies from May 2016 to January 2019.
For about a year-and-a-half, starting November 2014, he was also associated with Admito as Co-Founder.
In the past, he also worked as a Plant Manager at Rashtriya Ispat Nigam from August 2011 to May 2014.
