SuperYou, the new-age protein snacking brand co-founded by actor Ranveer Singh and Nikunj Biyani, marks one year of operations this November.
As per the brand, since its debut in November 2024, the brand has crossed Rs 150 crore in annual recurring revenue and has seen strong lifetime wafer sales in its first year, outpacing the broader snacking category and clocking impressive sales across D2C, e commerce, q- commerce and retail channels.
SuperYou’s debut year has been defined by insight-led innovation and category-first thinking. From launching its best-selling Protein Wafers, followed by Multigrain Chips, Fermented Yeast Protein Powders and by popular demand, Mini Protein Wafers – every innovation has been designed around what Indian consumers truly want. By adding fun to functional protein, both through playful, accessible formats and a refreshing approach to how protein is talked about, SuperYou is redefining how everyday nutrition fits into modern lifestyles. The brand’s expanding retail footprint now spans over 4,500 modern trade and general trade outlets across metros and Tier-2 cities, alongside a strong online presence on leading e commerce and q-commerce platforms, including Amazon, Flipkart, Blinkit, Swiggy Instamart, and Zepto, as well as its own D2C store, it added.
On the digital front, SuperYou has built a powerful community of health-conscious snackers. Its campaigns and influencer partnerships have generated widespread online engagement, underscoring the brand’s strong resonance among younger, lifestyle-driven audiences.
Looking ahead, SuperYou is now gearing up for its next growth phase. With the ambition to become a Rs 1,000 crore brand in the next two to three years, the business is investing around Rs 40-50 crore in R&D, to scale its innovation engine and strengthen its leadership in the category. With its consumer-first philosophy and technology-led protein innovation, SuperYou aims to continue leading India’s “better-for you” food movement, while cementing its position as the go-to brand for functional, flavour-first snacking.
Speaking on this milestone, Ranveer Singh, Co-founder of SuperYou, said, “SuperYou stands for what I believe in, balance, joy, and authenticity. In India, where nutrition often takes a back seat, we’re making everyday choices matter by reimagining how people track their intake and enjoy protein, seamlessly. Because we believe in protein for everyone. From protein snacks to powders, our mission is simple – purposeful, tasty options that fit into your daily life and help celebrate your progress. After one year, this feels like just the start, we’re building a movement for the best version of you.”
Nikunj Biyani, Co-founder, SuperYou, added, “SuperYou was created for the modern Indian who doesn’t see health and indulgence as opposites. Over the past year, we’ve seen an incredible cultural shift, people want snacks that taste great and make them feel good. In India, where nearly 70% of the population is protein-deficient, our mission has been to make protein exciting, approachable, and a part of daily life, not just gym life. Every innovation we’ve launched comes from deep listening to our consumers, understanding their needs, and building products that reflect their lifestyle. The growth we’ve seen only reaffirms that India is ready to snack smarter.”
