SuperStuff.ai has appointed Sonia Khurana as Chief Operating Officer and Partner. In her new role, she has been overseeing growth, strategy, and brand and agency partnerships, with a focus on enabling brands to collaborate with suitable marketing teams and achieve business outcomes.
The appointment has followed Khurana’s tenure at Digitas India, where she has served as Chief Operating Officer. Prior to that, she has held the position of Senior Vice President and Head of Customer Engagement at Ogilvy India.
She has brought over two decades of experience across agencies such as Wunderman, Ogilvy and Digitas, where she has led operations, growth strategies and client engagements for brands including Aditya Birla Group, Vodafone, IBM, BMW, Microsoft, Nokia and Diageo. Her experience has spanned sectors such as retail, telecom, technology, automotive and hospitality.
SuperStuff.ai has positioned itself as an AI-powered platform focused on connecting brands with pre-vetted marketing talent and agency partners. It has aimed to address challenges in identifying the right partners by leveraging proof-of-work and curated talent networks.
Khurana has joined the company’s leadership team alongside founder Pranay Swarup, as the company has continued to build its presence in India and scale its marketer discovery platform.
Sonia Khurana, COO and Partner of SuperStuff.ai, said, “I’m thrilled to be joining SuperStuff! The timing couldn’t be better. Marketing has always been a complex ecosystem of specialisms: creative, performance, content, SEO/AEO, AI-led Marketing and more, each requiring a different kind of expertise. Brands need specialists to win. And having spent years on the agency side across hundreds of briefs and many different categories, I know first-hand how hard it is to get that partnership right. I’ve seen the cost of getting it wrong and the magic that happens when you get it right. SuperStuff exists to make it effortless – connecting brands with exactly the right specialist for exactly the right need. India has the talent. We’re building the infrastructure to unlock it”.
Pranay Swarup, Co-Founder and CEO of SuperStuff.ai, added, “Sonia brings something rare to SuperStuff – she has seen the creative industry from every angle. She knows what great agencies look like, she knows what brands actually need, and she has the credibility to speak to both sides of our marketplace with authority. Having her as COO & Partner is a significant step forward for us as we scale. Initially, SuperStuff is building for India — the fastest-growing market for marketers driven by rapid digital adoption and a surge in brand building. The company’s goal is to transform global marketing hiring and agency procurement into an on-demand engine for business growth.”
