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    child engagement, healthy rewards, gamified learning, parental expectations, responsible marketing From Sugar To Substance: Rethinking Child-Centric Marketing For A Healthier Generation Gamified learning, healthy rewards, responsible marketing, parental expectations, holistic development, digital etiquette, Race to Space, Kennedy Space Center, user-generated creativity, sustainability campaign

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    How AI Is Transforming The Creation, Planning & Measurement Of Advertising In India

    How AI Is Transforming The Creation, Planning & Measurement Of Advertising In India

    child engagement, healthy rewards, gamified learning, parental expectations, responsible marketing From Sugar To Substance: Rethinking Child-Centric Marketing For A Healthier Generation Gamified learning, healthy rewards, responsible marketing, parental expectations, holistic development, digital etiquette, Race to Space, Kennedy Space Center, user-generated creativity, sustainability campaign

    From Sugar To Substance: Rethinking Child-Centric Marketing For A Healthier Generation

    Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India

    Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India

    Not A Sprint But A Marathon How Short-Form & Long-Form Content Complement Each Other

    Not A Sprint But A Marathon How Short-Form & Long-Form Content Complement Each Other

    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Why Visual Content Is Essential For Small Businesses In 2025

    Why Visual Content Is Essential For Small Businesses In 2025

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Sumit Madan Promoted As MD & CEO At Axis Max Life

Currently Chief Distribution Officer, Madan will take charge in October. With over 20 years in insurance and banking, his appointment reflects the brand’s focus on internal leadership continuity and distribution-driven strategy.

MM Desk by MM Desk
June 11, 2025
in Business, People Spotting
A A
Sumit Madan Promoted As MD & CEO At Axis Max Life

Axis Max Life has announced the promotion of Sumit Madan as Managing Director and CEO, subject to regulatory approvals. Madan is currently serving as Chief Distribution Officer at Max Life Insurance and will step into the new role in October 2025.

With over two decades of experience across financial services, including leadership roles at ICICI Prudential and Aviva Life Insurance, Madan has been part of Max Life since 2020. He has led distribution efforts across proprietary and partnership channels, including the Axis Bank partnership, a key business driver for the company.

Madan will succeed Prashant Tripathy, who led the company for nearly five years. Tripathy is stepping down to pursue opportunities outside the Max Group. His term ends in September 2025.

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