Sujata Appliances, one of the leading names in durable and high-performance kitchen solutions, has appointed Akshaya Vasishth as Chief Marketing Officer (CMO) for its Appliances Division.
In his new role, Vasishth will oversee marketing for not only the mixer-grinder range, but also the newly launched premium small domestic appliances including hand blenders, breakfast appliances and irons.
With over 18 years of experience in the global FMCG sector, Vasishth brings a proven track record in driving brand growth, innovation, and digital transformation. His previous leadership roles include Sun Pharma, AbbVie APAC and Himalaya Wellness, Hamdard Foods, Mahindra and Mahindra and founding the digital health platform GCC+.
“Akshaya’s dynamic leadership and deep marketing expertise come at a pivotal time for us as we expand into new categories and premium segments. His strategic vision will be instrumental in strengthening Sujata’s brand presence and driving the next phase of growth.” said the Management at Sujata.
“Sujata is a brand with immense equity and a legacy of trust in Indian kitchens. I’m excited to build on this foundation and lead its evolution into a future-ready, innovation-driven powerhouse across categories. Our focus will be on delivering meaningful value to modern consumers through design, performance, and digital-first engagement,” Akshaya Vasishth, Chief Marketing Officer, Sujata Appliances, said.
