Sony Entertainment Television’s MasterChef India continues to strengthen its position as one of Indian television’s compelling brand properties, offering partners a combination of scale, credibility, and storytelling. The new season, Desh Front Foot Par Chal Raha Hai, celebrates the spirit, identity, and pride of India, creating a cultural and emotional platform for brands associated with trust, quality, heritage, and innovation.
Ananda Dairy has come on board as the Co-Presenting Sponsor, integrating with the show’s celebration of homegrown pride and nourishment. Fortune Edible Oils and Foods and Catch Salts and Spices join as Co-Powered By Sponsors, reflecting everyday Indian cooking and the show’s focus on taste, trust, and culinary excellence.
The season is further supported by Bergner India, Bharat Gas, and Vim ProClean Dishwashing Liquid (Hindustan Unilever) as Special Partners, reflecting MasterChef India’s broad appeal across cookware, energy, and lifestyle categories.
Anchored by the return of judges Chef Vikas Khanna, Chef Ranveer Brar, and Chef Kunal Kapur, MasterChef India continues to deliver aspirational content, premium audiences, and cultural relevance, providing a platform for brands to engage meaningfully with viewers.
Akshay Agrawal, Cluster Head, Ad Sales, Hindi GEC, Travel & Tourism Business, Sony Pictures Networks India (SPNI), “MasterChef India continues to be a preferred destination for brands looking to engage with discerning, value-conscious consumers at scale. The show’s strong credibility, aspirational storytelling, and relevance to Indian households make it a natural fit for categories spanning food, kitchen, energy, lifestyle and more. Our brand partners this season are aligned with the show’s ethos of excellence, trust, and homegrown pride, creating a collaborative canvas that delivers both impact and authenticity.”
Dr. Radhey Shyam Dixit, Chairman at Ananda Dairy, “At Ananda Dairy, nourishment begins with the purity of Indian dairy farms and finds its way into the soul of every meal. This season, MasterChef India’s celebration of India on a plate beautifully mirrors our own ethos of honouring homegrown ingredients and authentic flavours. Our partnership is a natural fit—rooted in a shared belief in bringing genuine dairy goodness to Indian kitchens while inspiring creativity, pride, and togetherness through food.”
