Sociowash has been awarded the media mandate for AGEasy, a phygital, direct-to-consumer business of Antara Senior Care, a senior care ecosystem. The partnership marks a step in expanding AGEasy’s digital footprint and reinforcing its presence in senior care.
Under this collaboration, Sociowash will manage AGEasy’s D2C media promotions and digital advertising, aimed at building revenue and driving engagement across online audiences. The agency will lead strategy and execution to communicate AGEasy’s mission of enabling seniors to age with ease and joy through products and solutions designed with expert inputs.
Launched in 2023, AGEasy offers a range of over 85 products and 180+ SKUs that address aspects of senior wellness, including joint care, lung care, fall prevention and assisted mobility. AGEasy has reached over five lakh seniors.
The partnership with AGEasy adds to Sociowash’s portfolio of brands. Sociowash has experience in creating data-led digital strategies and works with brands on audience engagement and outcomes.
Shlok Hari, Business Head (Media), Sociowash, said, “Collaborating with AGEasy gives us the opportunity to help build-up a purpose-driven brand that improves lives. Our focus will be on building a strong digital narrative that resonates with seniors and their families, while creating meaningful engagement around health, care, wellness and independence.”
Mukesh Ghuraiya, Chief Marketing Officer, Antara Senior Care, said, “At AGEasy, our vision is to empower seniors with everyday products and solutions that help them live more independent, fuller and healthier lives. We believe in helping seniors remain in charge. Sociowash’s integrated digital expertise and creative storytelling approach align perfectly with our mission to make everyday wellness solution accessible and trusted.”
