mamaearth has elevated Snigdha Anand to the role of Senior Vice President– Marketing for its flagship brand, mamaearth. Anand, who has been with the company for over three years, most recently served as Vice President– Marketing, where she was responsible for holistic brand, consumer, and category management.
She took to LinkedIn to share this update, saying, “Super excited and humbled to step into the new role of SVP, Marketing, mamaearth. Over the past 3 years, it’s been a great journey to work on The Derma Co and BBlunt, and see them shape up and scale the way they have 🙂
Looking forward to an extremely exciting and equally fulfilling journey going forward on Mamaearth as well!”
Before being elevated to Senior Vice President, Anand served as Vice President– Marketing at the company from July 2022 to July 2025. Prior to joining mamaearth, she spent over eight years at Unilever, where she held multiple leadership roles. She was Senior Brand Manager for Surf Excel and Love and Care from June 2021 to August 2022, preceded by her stint as Brand Manager for Surf Excel between May 2020 and May 2021.
From July 2018 to May 2020, she served as National Project Lead– Sales Strategy and Analytics for HUL. Snigdha also gained early experience as a Marketing Intern at Godrej Consumer Products Limited from April 2013 to July 2013.
