After being associated with BoAt Lifestyle as Senior Brand Manager for less than a year, Siya Wadhawan has now been elevated to the role of Head- Product Marketing.
She started her career with BoAt Lifestyle in 2021 as Brand Manager and assumed different positions at the company over time. Prior to this, Wadhawan was associated with Bajaj Electricals as Assistant Brand Manager from June 2019 to January 2021.
In the past, she has also worked with various companies, including Swades Foundation, Amul (GCMMF), Third Eye Integrated Services, Quintessentially and HDFC.
Expressing her excitement about the development, she mentioned, “At boAt, titles are second to passion. Whether officially in this role or not, the culture at boAt always makes you approach your work with the mindset of a leader, dedicated to marketing great products and technology that are both important and accessible to consumers.”
