Miniture has appointed Sharanya Rai as its Head of Marketing. In her new role, she has taken charge of leading the brand’s marketing strategy, strengthening brand positioning, driving growth initiatives and building the marketing team as the company expands its presence in the children’s furniture and development ecosystem space.
Rai has shared the development through a LinkedIn post, where she announced her move to Miniture.
Prior to joining Miniture in June 2026, Rai had served as Digital Marketing Director at Havas Creative Network India from August 2025 to June 2026. Before that, she had spent more than four years at Pink Lemonade Communications. During her tenure there, she had been promoted through multiple roles, serving as Digital Specialist from June 2021 to March 2022, Senior Digital Strategist from March 2022 to September 2022, and Director – Digital Marketing from June 2022 to September 2025.
Earlier, Rai had worked at Ruckus Advertising and Events from January 2018 to May 2021. She had started as Digital Media Executive between January 2018 and May 2018 before moving into the role of Digital Manager and Client Services, a position she had held from June 2018 to May 2021. Before entering the advertising and marketing industry, she had worked as Social Media Executive and Graphic Designer at Image Infotainment Limited from September 2016 to November 2017.
Her earlier professional experience had included a freelance stint as Graphic Designer at Coldkart from May 2015 to August 2015. She had also worked as Accounts Executive at Tan Business Ventures from January 2013 to March 2015, building a diverse foundation across finance, design, digital marketing and client servicing before progressing into leadership roles in the marketing industry.
