KISNA Diamond and Gold Jewellery has brought Shahid Kapoor and Mira Rajput Kapoor on board as its brand ambassadors for its latest national campaign. The flagship brand of the Hari Krishna Group has introduced the couple in its new communication built around the tagline ‘Khushi Ke Har Pal’.
The couple has featured in the upcoming campaign film, which has highlighted everyday moments and the emotional value that jewellery holds in personal expression. The brand has positioned the association as reflecting its focus on craftsmanship, trust and the evolving sentiment of modern Indian couples.
KISNA has said that the partnership has aligned with its aim of making diamond jewellery accessible, meaningful and suitable for everyday wear. The campaign film has echoed the brand’s design approach centred on simplicity, emotion and wearability.
The collaboration has also marked a step in expanding the brand’s national footprint and strengthening its relevance among younger families and new-age consumers. The association has been aligned with KISNA’s broader plans for retail growth and deeper storytelling.
Ghanshyam Dholakia, Founder and Managing Director, Hari Krishna Group, said:
“For over two decades, KISNA has stood for trust, craftsmanship and emotional connection, values that continue to define who we are today. Our partnership with Shahid Kapoor and Mira Kapoor beautifully reflects these principles. They represent the modern Indian couple, rooted in tradition yet effortlessly contemporary, balancing individuality with togetherness. This collaboration strengthens our vision as we continue to make diamond jewellery accessible, meaningful, and cherished by every Indian.”
Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said, “Shahid Kapoor and Mira Kapoor embody the warmth, sincerity and modernity that truly reflect the spirit of KISNA. Their presence strengthens our commitment to creating jewellery that feels personal, meaningful and accessible to every Indian household. This association enables us to engage with a new generation of consumers who value authenticity just as much as design. As we expand across India, their influence will help us deepen emotional connection while staying true to our promise of trust and craftsmanship.”
Shahid Kapoor said, “What first drew Mira and I to KISNA was its effortless blend of beauty, craftsmanship and timeless design, that’s a given. But what truly stayed with me is how each piece becomes a way to express what I’m feeling, whether love, strength, joy or even nostalgia. Each design feels deeply personal. Every piece is a story waiting to be worn, and it’s a privilege to represent a brand that designs from the heart.”
Mira Rajput Kapoor said, “Jewellery, for me, is more than adornment, it carries the warmth of memories and the sparkle of love. Whether it’s a dainty diamond pendant for everyday wear or a grand bridal set, there’s something for every phase of a woman’s journey. Every design crafted by KISNA reminds me of the little moments that make life beautiful, the milestones, the memories, and the people we treasure. I’m proud to be associated with a brand that makes these moments shine brighter.”
