Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

See How Vistara Is Winning Hearts Of Travellers With #PadsOnBoard Initiative

Shubham Sachdeva by Shubham Sachdeva
March 6, 2019
in Marketing, What’s Buzzing
A A

India’s finest full-service carrier, Vistara, today announced another thoughtful initiative #PadsOnBoard, whereby it will provide sanitary pads onboard its flights to women travellers on request, starting this International Women’s Day on 8 March 2019. This initiative makes Vistara the first Indian airline to offer sanitary pads on flights within India. The airline will provide ISO 9001:2015 certified, bio-degradable and organic sanitary napkins made from plant-based fibres that are free of plastic, toxins and perfume.

https://twitter.com/airvistara/status/1103224391729664000

Recognizing the need for this essential amenity, the airline introduced this service to assure women travellers of a comfortable flying experience every time they fly Vistara. Vistara’s cabin crew will make in-flight announcements on all flights to create awareness among travellers that sanitary pads are now available onboard for customers to freely ask for it if they need it.

Commenting on the initiative, Ms. Deepa Chadha, Senior Vice President – HR & Corporate Affairs, said:

“At Vistara, everything we do stems from the concept of ‘intuitive thoughtfulness’. It is this simple, humane perspective that makes us different from any other airline, and the reason that Vistara is the first choice for air travellers in India today. The initiative to provide sanitary pads to our customers is a meaningful one that reflects our core philosophy that ‘small things make a big difference’. As a woman, I feel a greater sense of pride for being part of an organization that’s providing such an essential amenity to customers – something that will help so many travellers in times of need.”

The introduction of #PadsOnBoard is part of Vistara’s focus on services and amenities for women travellers, adding to #VistaraWomanFlyer service that was launched in 2017 to provide certain benefits and peace of mind to solo women travelers. Together, these products and services will come under the ‘Vistara for Women’ service umbrella, as Vistara continues to lead the way on this front in India.

Celebrating Women’s Day

Vistara

Additionally, to celebrate International Women’s Day, all-women crew and pilots will operate retro-themed flights on the #VistaraRetroJet between Delhi and Goa on March 8. The cabin crew on these flights will be dressed in limited-edition retro-style uniforms, and customers will be invited to dress retro as well, and will be welcomed with memorabilia and served special dishes.

As the highest-rated Indian airline on Skytrax and TripAdvisor, and winner of several ‘Best Airline’ awards, Vistara has consistently raised the bar for operations and service delivery in the Indian aviation industry in a short span of four years. The airline recently announced the launch of services to Raipur and Dibrugarh, taking its destinations served to 24 with a fleet of 22 Airbus A320 aircraft operating over 800 flights a week and has flown over 13 million customers since starting operations four years ago.

Related Posts

Coach Appoints Arjoon Bose As VP Marketing, EMEA & India
Marketing

Coach Appoints Arjoon Bose As VP Marketing, EMEA & India

by MM Desk
January 15, 2026

Arjoon Bose has joined Coach as Vice President Marketing, Europe, Middle East, Africa & India, effective December 2025, based in...

Vidushi Goyal Explains Why Repeat Purchase & Brand Consideration Will Fuel Swiss Beauty’s 25–30% Growth In 2026
Feature

Vidushi Goyal Explains Why Repeat Purchase & Brand Consideration Will Fuel Swiss Beauty’s 25–30% Growth In 2026

by Masaba Naqvi
January 15, 2026

The answer to 2026, according to Swiss Beauty, is neither louder campaigns nor faster launches, it is loyalty, measured quietly...

Latest

Coach Appoints Arjoon Bose As VP Marketing, EMEA & India

Coach Appoints Arjoon Bose As VP Marketing, EMEA & India

January 15, 2026
Paramount Appoints Dennis K. Cinelli As Chief Financial Officer

Paramount Appoints Dennis K. Cinelli As Chief Financial Officer

January 15, 2026
Vidushi Goyal Explains Why Repeat Purchase & Brand Consideration Will Fuel Swiss Beauty’s 25–30% Growth In 2026

Vidushi Goyal Explains Why Repeat Purchase & Brand Consideration Will Fuel Swiss Beauty’s 25–30% Growth In 2026

January 15, 2026
Solitario Partners Warner Bros. Discovery To Launch Tom & Jerry & DC Universe Diamond Jewellery In India

Solitario Partners Warner Bros. Discovery To Launch Tom & Jerry & DC Universe Diamond Jewellery In India

January 15, 2026
Kunik Patel Joins Branch As Director & Head Of Sales- APAC

Kunik Patel Joins Branch As Director & Head Of Sales- APAC

January 15, 2026
Neural Arc’s Helium AI Appoints Sheetal Patole As Co-Founder

Neural Arc’s Helium AI Appoints Sheetal Patole As Co-Founder

January 15, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.