Scott Eyewear has launched a new campaign fronted by Bollywood’s Ananya Panday and rising star Vedang Raina, with Bottomline Media steering the creative from concept to execution. The collaboration blends Scott’s contemporary design ethos with the effortless style and energy of its young ambassadors, delivering visuals that are both aspirational and relatable.
Set against a vibrant, fashion-forward backdrop, the imagery showcases the distinctive personalities of both actors — reflecting the confidence, individuality, and style at the heart of Scott Eyewear. The campaign marks another milestone in the brand’s focus on eyewear that not only accessorises but also amplifies personal expression.
Rolling out across digital, print, and in-store channels, the campaign spotlights Scott’s latest sunglasses and optical frames — designs that merge trend-driven fashion with everyday wearability.
Vedang Raina said, “Scott Eyewear is fresh, versatile, and has a playful edge. Style for me is all about authenticity and feeling good in what you wear and making it your own. Shooting this campaign felt like a natural extension of my own style – relaxed and confident. I can’t wait to see how people make these designs their own. Shooting with Ananya was such a fun experience — and the creative vision from Bottomline Media made it even more special.”
Tanaaz Bhatia, Founder, Bottomline Media, said, “Our approach was to create something that instantly connects — aspirational, but still very real. Bringing together a fresh pair — Ananya and Vedang — brought a vibrant energy that mirrors Scott’s personality, adding an effortless charm to every frame. We wanted every frame to tell a story about individuality, confidence, and the joy of owning your style. Collaborations like this work because of trust, and our partnership with Scott Eyewear allows us to push the creative boundaries every season.”
Amit Parikh, Director, Sterling, added, “Scott Eyewear’s DNA is rooted in contemporary style with a distinct identity. This new campaign encapsulates that essence, with Ananya and Vedang embodying the youthful energy and sophistication that defines our brand. Our longstanding partnership with Bottomline Media has enabled us to craft campaigns that are not only creatively innovative but also strategically astute, resonating deeply with our discerning audience.”
