Boldfit has announced that Sania Mirza, India’s celebrated tennis icon, has joined the brand as both a Boldfit Athlete and Investor.
The company has stated that together with Mirza, it has co-created and promoted a new line of tennis rackets and pickleball paddles aimed at Indian sports enthusiasts. With pickleball emerging as a fast-growing sport, the collaboration has been positioned as a step towards expanding accessibility and participation.
Founded in 2018 and headquartered in Bengaluru, Boldfit has built a presence across sports apparel, footwear, and equipment. By bringing Mirza on board, the brand has expanded its athlete roster beyond cricket and table tennis into tennis and pickleball.
Through this partnership, Boldfit has aimed to integrate product innovation with athlete-driven insights while strengthening its position in India’s sports ecosystem.
“Tennis has given me everything in life, and now I want to give back by making the sport more accessible in India. Pickleball too is exploding as a sport for all ages. Partnering with Boldfit allows me to use my years of experience to help design equipment that is lighter, durable, and built for Indian players. I believe this will inspire more people to pick up a racket and fall in love with these sports,” said Sania Mirza.
“Sania isn’t done making history, and we’re thrilled she’s starting this bold chapter with us,” said Pallav Bihani, Founder CEO of Boldfit. “This collaboration is about giving India’s aspiring players, whether in tennis or pickleball, access to products designed with the insight and experience of a legend. At Boldfit, we are building the sports brand India deserves, by partnering with the very best to create products for 1.4 billion people.”
“What Sania has achieved is unmatched. Her joining Boldfit goes beyond equipment, it’s about inspiring millions to embrace sport as part of their lifestyle. It’s exciting to see cricket, tennis, table tennis, and pickleball coming together under one roof,” added KL Rahul, Boldfit Athlete & Investor.
