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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Sam Altman & Jony Ive Are Developing An AI Prototype Meant To Be Calmer Than The iPhone

OpenAI CEO Sam Altman and designer Jony Ive have revealed that they have been developing a prototype AI device that has been more peaceful, context-aware, and user-friendly than current smartphones, with plans to launch it within the next two years.

MM Desk by MM Desk
November 25, 2025
in What’s Buzzing
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Sam Altman & Jony Ive Are Developing An AI Prototype Meant To Be Calmer Than The iPhone

OpenAI is working on a new hardware device intended to offer a calmer and more focused alternative to today’s highly stimulating smartphones. The device has been designed to reduce distractions, prioritize serenity, and provide an AI experience that is more peaceful than the iPhone.

According to media reports, the prototype is built around a context-aware AI system that can filter information intelligently, manage interruptions, and understand the user’s routines. This approach is intended to create a more supportive and personalized digital environment, addressing what OpenAI sees as the chaotic and attention-demanding nature of current devices.

The project has involved collaboration with designer Jony Ive, who is known for his work on the iPhone and other Apple products. According to media reports, Ive has contributed to the device’s emphasis on simplicity, tactile design, and emotional engagement, creating an interface that encourages natural interaction while minimizing cognitive load.

While many details of the device’s form factor remain confidential, media reports suggest it may be pocket-sized and screenless, marking a departure from conventional smartphones and wearables. The device is expected to offer a lightweight, ambient presence rather than a traditional interactive screen, positioning it as a new category of consumer hardware.

OpenAI has indicated that the prototype is intended to be fully functional within the next two years. According to media reports, the company is focused on refining the user experience, balancing AI capabilities with a calm, non-intrusive design, and ensuring that the device can integrate seamlessly into daily life.

Industry observers note that this represents a potential shift in how AI hardware is conceived, moving away from devices that demand constant attention toward tools that support the user’s lifestyle with subtlety and intelligence. OpenAI’s approach signals a broader ambition to create products that prioritize mental clarity, usability, and emotional resonance alongside technological functionality.

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