Aiming to increase the brand awareness and shift consumer behaviours in India’s pet treat market, Sai International Pet Products has entrusted Hashtag Orange with the 360-degrees integrated marketing mandate of JerHigh, Charoen Pokphand Foods’ premium pet food brand, in India.
As part of the mandate win, the Gurugram-headquartered agency, which believes in boldly challenging industry norms and charting new territories, will oversee all facets of the premium pet treat brand’s marketing strategy which includes social media management, creative development, retail activations, print advertising, performance marketing, website development, and SEO management
Comprising creative, social and digital duties for JerHigh, the 360-degree integrated marketing agency will encourage pet owners to see treats as important planned purchases, like pet food, instead of impulse buys during visits to local pet stores, so as to ensure that pets receive the love and care they deserve through thoughtful feeding choices.
That being said, the agency will mainly leverage its comprehensive strategy to help JerHigh connect deeply with pet owners across India and make a lasting impact.
Renowned as the leading pet treat provider in India, SIPP’s JerHigh embodies the philosophy of “Feed me with love,” emphasising the quality and care that pet owners seek for their beloved furry companions and highlights the importance of nurturing pets with wholesome and nutritious treats.
Expressing his enthusiasm on the new partnership, Mukesh Vij, Founder, Hashtag Orange, stated, “We’re genuinely excited to partner with JerHigh and SIPP. Their dedication to providing the best treats aligns perfectly with our values. Our goal is to create a strong brand presence that connects emotionally with pet owners, emphasising the importance of quality treats in a pet’s diet. By encouraging the target audience to view treats as thoughtful purchases, we can enhance the overall pet care experience.”
To this, Pankaj Khatri, Founder, Sai international Pet Products, added, “With Hashtag Orange on board, we are confident that their expertise will significantly enhance our reach in the Indian market. At SIPP, we believe in a vision where excellence meets pet well-being, which aligns perfectly with our goal of positioning JerHigh as a testament to the love we share with our pets. Together, we will educate consumers on the importance of choosing the right treats and making informed decisions that benefit their four-legged family members. This partnership marks an exciting chapter for JerHigh in India, and we look forward to what lies ahead.”
