FTA Global has appointed Rohit Salian as Vice President – Brand & Strategy. In this role, Rohit will oversee the company’s brand narrative and lead FTA Creative Labs, a division focused on combining AI tools with human creativity to develop innovative marketing solutions.
Salian has over twelve years of experience in creative advertising and brand building with leading multinational agencies and fast-growing digital firms. He has held leadership roles at NP Digital India, Oliver+, and Creative Land Asia. His notable work includes the brand revamp for Standard Chartered India, the launch of Reliance Jio, and campaigns recognized by Effies for Good.
Commenting on the appointment, Senthil Kumar Hariram, Founder & Managing Director, FTA Global, said, “Rohit’s arrival marks a transformative step in our journey. His vision for future-forward storytelling and deep understanding of brand ecosystems will elevate FTA Global’s capabilities in both strategic and creative domains. With FTA Creative Labs under his leadership, we’re set to push boundaries and redefine the way brands communicate in a digital-first world.”
“I’m excited to join a company that truly believes in blending technology with human imagination. At FTA Global, we see AI not as a replacement for creativity but as a collaborator. With Creative Labs, we’re building a space where campaigns are not just made, but imagined differently with speed, scale, and soul,” said Rohit Salian.
