Razorpay has elevated Apuarv Sethi to the role of Chief Marketing Officer (CMO), expanding his mandate to lead the company’s marketing and SME business growth strategy across India and Southeast Asia.
In his new role, Sethi will oversee Razorpay’s broader go-to-market strategy, ecosystem initiatives, revenue acceleration and growth frameworks across geographies and product lines, with a strong emphasis on AI-led marketing innovation and customer engagement.
He will focus on building AI-powered marketing capabilities aimed at improving customer experiences, predictive engagement and long-term brand trust across domestic and international markets.
Sethi joined Razorpay as Vice President of Marketing in April 2021 and most recently served as Senior Vice President – Marketing. During his tenure, he led the company’s brand strategy, product marketing, performance marketing, communications and customer engagement initiatives, while also driving growth across key SME-focused business segments.
He also spearheaded several campaigns for the fintech company, including “Backing India’s Boldest”, “#ImaginedThroughAI” and “Get Paid, Not Played”, helping sharpen Razorpay’s positioning through insight-led and culturally relevant storytelling.
With nearly two decades of experience, Sethi has worked across sectors including fintech, SaaS, ecommerce and education. Before joining Razorpay, he held leadership roles at Flipkart, Mindtree and Manipal Global Education Services, where he worked across brand strategy, monetisation, growth and go-to-market functions.
Congratulating Apuarv on his elevation, Rahul Kothari, COO, Razorpay, said, “Apuarv has played an instrumental role in shaping Razorpay’s brand journey over the years. His deep understanding of customer behavior, combined with a strategic and creative vision, has helped us build a brand that resonates with small businesses and entrepreneurs across the country. As Razorpay strives for global expansion, strong brand leadership will be more important than ever. Apuarv’s ability to blend storytelling with business impact makes him the ideal leader to drive our marketing vision forward. We hope to see Razorpay building meaningful customer connections under his leadership.”
Apuarv Sethi, Chief Marketing Officer, Razorpay, said, “The future of marketing won’t be built by AI alone, nor by human instinct in isolation, but by the powerful intersection of both. At Razorpay, we’ve always believed that the most meaningful innovation is the kind that solves real problems for businesses. As we step into an increasingly AI-native world, the opportunity before us is to reimagine how brands connect, build trust, and create value at scale – while keeping human creativity and empathy at the core. For India’s small businesses, this is a transformative moment.”
He also added, “My focus will be on shaping marketing that is not just smarter and more efficient, but deeply intuitive and purposeful, and drive meaningful SME brand growth – helping India’s disruptive entrepreneurs unlock their next phase of growth and scale with confidence.”
