PUMA SE has appointed Mark Langer as its new Chief Financial Officer (CFO) and member of the Management Board, effective May 1, 2026. He succeeds Markus Neubrand, who stepped down on April 30 and will exit the company later this year. Langer will oversee key functions including finance, tax, legal, investor relations and internal audit, as the company sharpens its focus on financial performance and stability.
The appointment comes at a critical time for PUMA, with CEO Arthur Hoeld emphasising the brand’s goal of returning to profitable growth. He highlighted Langer’s “deep financial and capital market expertise” and ability to navigate complex business environments as central to that ambition.
Langer brings more than 25 years of international experience spanning finance, strategy and general management. Most recently, he served as CFO at Douglas AG, where he led transformation initiatives. Prior to that, he spent over 17 years at HUGO BOSS AG, serving as CFO and later CEO, driving sustained revenue and earnings growth. His earlier career includes roles at McKinsey & Company and Procter & Gamble.
Chair of the Supervisory Board Héloïse Temple-Boyer noted that Langer’s appointment is expected to strengthen investor confidence and support the company’s financial ambitions. From May 2026, PUMA’s Management Board will include Arthur Hoeld (CEO), Mark Langer (CFO), Maria Valdes, Matthias Baeumer and Andreas Hubert, reinforcing leadership as the brand enters its next phase of growth.
“I very much look forward to working with Mark, as he combines deep financial and capital market expertise with proven leadership as well as advisory experience across renowned consumer brands. His track record of delivering results and navigating through complex business environments will be key in achieving our goal to return to profitable growth,“ said PUMA CEO Arthur Hoeld. “At the same time, I want to express our gratitude for Markus’s leadership and dedication during a pivotal period for the company – from supporting our strategic transformation to securing critical financing. His commitment to the brand and to the PUMA team has helped position us for long-term success. We wish him every success in his future endeavours.”
“I am convinced that with Mark, we have found a respected and highly regarded finance leader who will help PUMA deliver its financial ambitions and further reinforce investor confidence,” adds Héloïse Temple-Boyer, Chair of the Supervisory Board. “On behalf of the Supervisory Board, we thank Markus for his dedication and his contribution to the company and wish him all the best for the future.”
