After fourteen years of building Bewakoof, Co-founder Prabhkiran Singh has decided to step down from the company. Bewakoof, the youth fashion brand started in 2011, grew from a small startup in Mumbai into one of India’s most recognised direct to consumer fashion brands.
In his LinkedIn post, he announced the decision and reflected on the journey of building the company from the ground up.
Sigh described starting Bewakoof as a young engineer with no business experience, working with limited funds and uncertainty around whether a D2C brand could succeed in India. He recalled the early days when orders were packed personally, deliveries were sometimes done through local trains, and customer queries were handled by the founders themselves.
He explained that the company was built slowly, brick by brick, without easy funding or shortcuts. Over time, the idea evolved from selling a few t-shirts on campus into a brand shipping more than twenty thousand products a day.
