Podhigai Media Group has announced a strategic shift marking its evolution from a leading OOH player to a comprehensive media solutions provider. The shift accompanies a rebrand from ‘Podhigai Ads’ to ‘Podhigai Media Group’, expanding the company’s role into an integrated ecosystem spanning planning, buying, infrastructure, and technology-led execution across transit media, traditional outdoor formats, and DOOH networks in high-footfall tech parks.
With a 40-year history in Out-of-Home (OOH) advertising, the group operates through three verticals: Podhigai Ads, focused on government media tenders and infrastructure development; The Brand Sigma, its integrated OOH agency working with national and global brands; and Shoutout OOH, its ad-tech arm building premium DOOH networks. Together, these verticals position the group as an end-to-end, technology-driven media solutions provider.
Suresh Seeni, Managing Director, Podhigai Media Group said, “To signal this transformation, among other things, we have undertaken a major re-branding exercise, to be in line with the changing dynamics of our business. Podhigai Media Group today shapes consumers’ brand decisions and experiences through media, content and technology. The rebranding symbolises the company’s forward-looking approach and its dedication to driving innovation across the media industry.”
He further added, “With a renewed focus on world class media creation and media planning aided by technology and a commitment to understanding consumer behaviour across multiple platforms, Podhigai Media Group is well-positioned to lead the next wave of transformation in media solutions.”
