The PINCODE app, a hyperlocal e-commerce application powered by PhonePe, has launched its 24-hour online medicine delivery service in Bangalore, Mumbai, and Pune, ensuring round-the-clock availability of medicines (OTC and prescription). Customers can now place orders for medicines at any time and receive delivery within 10 minutes from their nearest medical shop.
The PINCODE app has partnered exclusively with local medical shops, rather than utilising dark stores.
For customers without prescriptions, the PINCODE app enables them to first add medicines to their cart and place the order by selecting the ‘no prescription’ option. Once the order is placed, a qualified doctor contacts the customer within minutes for a free teleconsultation. Based on the assessment, a digital prescription is issued in line with telemedicine guidelines—ensuring a compliant and seamless medication procurement experience.
In contrast to conventional e-pharmacies, the PINCODE app implements a hyperlocal strategy wherein medications are sourced directly from nearby medical shops. This methodology ensures more rapid deliveries while maintaining local businesses at the forefront of digital access. Prices on the Pincode app are competitive, as it passes on the discount benefits offered by local pharmacies directly to customers, with no delivery charges.
Vivek Lohcheb, CEO of PINCODE, remarked on the expansion, “At PINCODE, our mission is to enhance healthcare accessibility and convenience while simultaneously empowering local medical shops. Our 10-minute delivery service ensures customers receive medicines without unnecessary delays. Through our continuous availability and free doctor on call, we are improving access to fundamental healthcare services while reinforcing the position of neighborhood medical shops in the digital economy. This approach stimulates local economic growth and ensures trusted medical shops remain integral to their communities.”
