Philips OneBlade has appointed Ahaan Panday as its brand ambassador in India. The association has marked the launch of a new campaign titled “Built Different, just like my Philips OneBlade.”
The campaign has focused on Gen Z consumers and their evolving grooming preferences, positioning the product around flexibility and ease of use. It has presented grooming as a form of self-expression, aligning with a generation that prefers convenience and multi-functional products.
The product has been designed as a single tool for trimming, edging and shaving. It has aimed to simplify grooming routines by combining multiple functions into one device while maintaining skin comfort.
Philips OneBlade has been made available across online platforms and retail outlets including e-commerce marketplaces and electronics stores across India.
“Gen Z has rewritten the rules of grooming on their own terms, and OneBlade was built to match that energy, delivering the flexibility and performance that fits how they actually live. Ahaan is one of the most genuine and influential young voices in India right now and bringing him on board as Brand Ambassador reflects our confidence in OneBlade’s trajectory and our commitment to being the grooming brand Gen Z reaches for.” — Smit Shukla, Country Head – Philips Personal Health
“For my generation, grooming is more about expressing who you are. That’s why this partnership with Philips grooming feels natural. OneBlade keeps up with the way we live -fast, dynamic, and always evolving. ‘Built Different’ is more than a campaign; it’s a mindset that celebrates individuality and the confidence to do things your own way. I’m excited to be part of a movement that encourages young people to own their style without compromise.” — Ahaan Panday
