Cheil SWA Group has launched the Cheil Global Capability Center (GCC) under Experience Commerce to strengthen its global offshore delivery capabilities. The GCC has served as a dedicated offshore hub for technology, data, CRM and digital operations, bringing these capabilities under a unified framework to support global clients.
The company has said the GCC has focused on serving offshore clients, particularly enterprises across the US, Europe, the Middle East and APAC seeking technology, data and digital capabilities from India. The launch has marked the first milestone in Cheil SWA Group’s expansion strategy as it has scaled its global operations.
The company has stated that India’s growing GCC ecosystem, technology talent pool, faster hiring capabilities and startup ecosystem have supported the establishment of the new centre,
Sungkyoon Kim, President and CEO of the Cheil SWA Group, said, “The launch of the Cheil Global Capability Center represents a significant step in strengthening our global delivery ecosystem and reinforces our commitment to Indian market. This strategic evolution positions us to better serve offshore clients who are increasingly looking to India for world-class digital and marketing expertise. The Indian market offers an unparalleled combination of scale, talent depth, and innovation velocity. With GCC, we can deliver more integrated, efficient, and impactful marketing services that drive measurable business outcomes for our global partners.”
