Google has introduced a range of Gemini-powered advertising tools for marketers in India, bringing AI-driven capabilities across campaign creation, creative development and optimization. Announced as part of Google Marketing Live 2026, the new features are designed to help advertisers create, capture and convert demand more efficiently across Search and YouTube.
Among the key updates is AI-powered Search campaign creation, where advertisers can build campaigns using a website URL. Gemini generates campaign assets such as headlines, descriptions, keywords and images, allowing marketers to review and refine the output before publishing. The feature is intended to reduce the time required to launch Search campaigns while improving creative relevance.
Google also highlighted Ask Advisor, a Gemini-powered AI collaborator that works across Google Ads, Google Analytics, Merchant Center and Google Marketing Platform. The tool helps marketers analyze performance, uncover insights, identify optimization opportunities and take action across campaigns through a unified interface.
The company additionally announced new AI-powered Search advertising experiences, including ad formats built for AI-powered Search journeys, along with enhancements to creative and measurement tools. These updates aim to help businesses adapt to evolving consumer behavior as Search becomes increasingly conversational and AI-assisted.
The rollout underscores Google’s continued investment in embedding Gemini across its advertising ecosystem, positioning AI as a core layer for campaign creation, optimization and business growth.
