Chimp&z Acquires Yellophant Digital To Foray Into AI-Led Marketing
Mumbai-based ROI-focused agency Yellophant Digital has officially been acquired by the independent global advertising agency Chimp&z. ...
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9 in 10 Internet Users In India Are Already Using AI In Some Form Or The Other: Kantar Report
Nine in 10 internet users in India are already using artificial intelligence (AI) in some form ...
Meta’s Ad Revenue Goes Up 26.81% From $28,101 Million To $35,635 Million In Q1FY24
In the first quarter of the current fiscal year, Meta has reported a 27.26% increase in ...
Google Ad Safety Report: Over 5.5 billion ads blocked for policy violation in 2023
Google released its Ad Safety Report for 2023 which says that the company blocked or removed ...
Holi 2024: Here’s How Brands Brightened The Festival Of Colours With Ad Campaigns
From mouth watering delicacies to trendy footwear and booming speakers, various brands operating in the categories ...
User-Generated Content Is Back & It’s Got A New Sidekick– AI
UGC, the content created by users for users, is authentic, relatable, and resonates with consumers. It’s ...
Sports Sponsorship Spends Up 24% YoY To Rs 7,345 Crore With Cricket Spends Boosting 13% in 2023: GroupM ESP
GroupM ESP, the entertainment, esports and sports division of GroupM India, has unveiled the 11th edition ...
7 Best AI-Based Resume Builders
AI-based resume builders are like smart helpers that use technology to make your resume stand out. ...
7 Best Free AI Tools for SEO
Using AI is essential in the field of online marketing to ensure that your website performs ...
Digital Media To Have 55% Share In Rs 1,12,453 Cr Indian Adworld by 2025: Dentsu
In the eighth edition of its comprehensive report on Indian ad industry titled 'dentsu Digital Report ...
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