Four months into an extensive media pitch for one of India’s biggest accounts which is reportedly worth more than Rs 700 crore, Essencemediacom has now replaced Madison Media as the Media AOR of one of India’s leading FMCG players- Godrej Consumer Products.
As part of the mandate win, Essencemediacom (part of WPP), will handle the media strategy, planning, buying and implementation for GCPL across traditional and digital media in the Indian market.
That said, Essencemediacom will be taking over responsibilities from the current media agency, Madison World in the beginning of the new fiscal year i.e.- April 1 , 2025.
Commenting on the development, Harshdeep Chhabra, Head – Global Media, Godrej Consumer Products (GCPL), said, “Godrej Consumer Products Ltd is on a growth trajectory driven by expansion into newer categories and introduction of innovative brands while continuing to focus on achieving volume growth ahead of the industry. In line with our growth vision, we are delighted to have Essencemediacom as our new media agency partner. We are certain that their depth of experience in both traditional media and digital media will help us create a much bigger impact and help drive innovation across our product categories.”
He added, “Madison World has been our trusted media partner for over 20 years and contributed immensely to the GCPL growth journey. We thank them for helping shape the direction our brands have taken over the years.”
To this, Navin Khemka, CEO, Essencemediacom South Asia, also added, “We are excited to be appointed the media partner for Godrej Consumer Products, one of the largest FMCG advertisers in the country today. We feel privileged to be part of their journey, bringing our expertise and depth in media planning, coupled with cutting edge technology for best in class media solutions. We are confident of leading GCPL in the future of their transformation journey, led by a combination of efficiency, effectiveness & innovation across media and consumer segments.”
Also Read: Godrej Consumer Products On The Lookout For ‘Cost Efficient’ Media Agency Partner
