Partho Dasgupta: The growing popularity of influencer marketing over traditional marketing methods
Influencer marketing, a type of advertising that makes use of social media influencers' fame and power, has become a potent ...
Read moreInfluencer marketing, a type of advertising that makes use of social media influencers' fame and power, has become a potent ...
Read moreAs one of the most popular social platforms, Facebook is the right place to place ads that promote your business ...
Read moreThe WARC Rankings Report for 2023 is out! And the result is a mixed bag of surprises and regular winners. ...
Read moreThe WARC Rankings Report for 2023, divided into Media, Creative, and Effective has brought forth some of the year’s best, ...
Read moreThe increasing expansion of Smart TVs has aroused the interest of advertisers and media strategists in reaching out now too ...
Read moreThe annual growth in the film industry was estimated to be 23% greater in 2021 than it was in 2018, ...
Read moreThe debut season of Shark Tank India last year received a staggering response from brands, advertisers, and even the humble ...
Read moreDuring the July-September 2022 quarter, the corporation displaced HUL at the top of the ranking of television advertisers. The top ...
Read moreVikas Purohit will also collaborate with the creative and media ecosystems to accelerate the use of digital technologies among the ...
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